Priceline.com Inc

(

PCLN

) pushed the Leisure industry lower today making it today's featured Leisure loser. The industry as a whole closed the day down 0.3%. By the end of trading, Priceline.com Inc fell $5.35 (-1.1%) to $459.18 on light volume. Throughout the day, 434,202 shares of Priceline.com Inc exchanged hands as compared to its average daily volume of 1.4 million shares. The stock ranged in price between $456.27-$466.97 after having opened the day at $462.97 as compared to the previous trading day's close of $464.53. Other company's within the Leisure industry that declined today were:

Multimedia Games Holding Co Inc

(

MGAM

), down 5%,

O'Charley's Inc

(

CHUX

), down 4.7%,

Carrols Restaurant Group Inc

(

TAST

), down 3.8%, and

Benihana Inc

(

BNHNA

), down 3.5%.

priceline.com Incorporated, together with its subsidiaries, operates as an online travel company. Priceline.com Inc has a market cap of $23.95 billion and is part of the

services

sector. The company has a P/E ratio of 24.6, below the average leisure industry P/E ratio of 25.5 and above the S&P 500 P/E ratio of 17.7. Shares are up 16.3% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Priceline.com as a

buy

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, robust revenue growth and largely solid financial position with reasonable debt levels by most measures. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front,

Granite City Food & Brewery

(

GCFB

), up 14.2%,

MTR Gaming Group Inc

(

MNTG

), up 12.9%,

Jamba Inc

(

JMBA

), up 11.6%, and

PokerTek Inc

(

PTEK

), up 4.2%, were all gainers within the leisure industry with

Expedia Inc

(

EXPE

) being today's featured leisure industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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