NEW YORK (TheStreet) -- Shares of Priceline (PCLN) are plummeting by 9.14% to $1,263.08 on Friday afternoon, as Wall Street and markets across the globe tumble due to the U.K.'s Brexit vote, the decision to leave the European Union (E.U.).

Travel and restaurant services company Priceline is falling sharply because of its exposure to Europe, CNBC's Jon Fortt reported on "Squawk Alley" today.

Priceline has the highest exposure to Europe compared to other stocks within its category, Fortt noted, as the company is focused on travel.

Separately, TheStreet Ratings rated Priceline as a "buy" with a score of B+.

This is driven by a few notable strengths, which can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and good cash flow from operations. Although no company is perfect, currently TheStreet Ratings does not see any significant weaknesses which are likely to detract from the generally positive outlook.

You can view the full analysis from the report here: PCLN

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

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