PNC Financial Services Group Inc

(

PNC

) pushed the Financial sector higher today making it today's featured financial winner. The sector as a whole closed the day up 2.6%. By the end of trading, PNC Financial Services Group Inc rose $1.18 (2.4%) to $50.25 on light volume. Throughout the day, 2.8 million shares of PNC Financial Services Group Inc exchanged hands as compared to its average daily volume of 5.7 million shares. The stock ranged in a price between $49.72-$50.82 after having opened the day at $50.54 as compared to the previous trading day's close of $49.07. Other companies within the Financial sector that increased today were:

IFM Investments

(

CTC

), up 102.6%,

Atlantic Coast Financial

(

ACFC

), up 38.5%,

CIFC

(

DFR

), up 37.9%, and

Mercantile Bancorp Inc

(

MBR

), up 34.4%.

The PNC Financial Services Group, Inc. operates as a diversified financial services company. The company offers retail banking, corporate and institutional banking, asset management, and residential mortgage banking services. PNC Financial Services Group Inc has a market cap of $26.42 billion and is part of the

banking

industry. The company has a P/E ratio of 7.8, below the average banking industry P/E ratio of eight and below the S&P 500 P/E ratio of 17.7. Shares are down 19.2% year to date as of the close of trading on Friday.

TheStreet Ratings rates PNC Financial Services Group as a

buy

. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, good cash flow from operations, expanding profit margins, attractive valuation levels and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial sector could consider

Financial Select Sector SPDR

(

XLF

) while those bearish on the financial sector could consider

Proshares Short Financials

(

SEF

).

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