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PepsiCo

(

PEP

) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day down 2.1%. By the end of trading, PepsiCo fell 41 cents (-0.6%) to $68.50 on average volume. Throughout the day, seven million shares of PepsiCo exchanged hands as compared to its average daily volume of 6.9 million shares. The stock ranged in price between $68.46-$69.50 after having opened the day at $69.09 as compared to the previous trading day's close of $68.91. Other company's within the Consumer Goods sector that declined today were:

Enova Systems

(

ENA

), down 21%,

Quantum Fuel Systems Technologies Worldwide

(

QTWW

), down 10.8%,

Fortune Brands Home & Security

(

FBHS

), down 9.8%, and

TheStreet Recommends

Peet's Coffee & Tea

(

PEET

), down 8.9%.

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PepsiCo, Inc. engages in the manufacture and sale of snacks, carbonated and non-carbonated beverages, dairy products, and other foods worldwide. PepsiCo has a market cap of $108.4 billion and is part of the

food & beverage

industry. The company has a P/E ratio of 17.2, equal to the average food & beverage industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 3.9% year to date as of the close of trading on Wednesday. Currently there are 11 analysts that rate PepsiCo a buy, no analysts rate it a sell, and four rate it a hold.

TheStreet Ratings rates PepsiCo as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, reasonable valuation levels and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the positive front,

Federal Signal

(

FSS

), up 18.8%,

Virco Manufacturing Corporation

(

VIRC

), up 10.6%,

Mad Catz Interactive

(

MCZ

), up 8.2%, and

Mannatech

(

MTEX

), up 7%, were all gainers within the consumer goods sector with

Leapfrog

(

LF

) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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