Paychex

(

PAYX

) pushed the Diversified Services industry higher today making it today's featured diversified services winner. The industry as a whole closed the day up 0.4%. By the end of trading, Paychex rose 23 cents (0.8%) to $30.42 on light volume. Throughout the day, two million shares of Paychex exchanged hands as compared to its average daily volume of 2.7 million shares. The stock ranged in a price between $30.15-$30.59 after having opened the day at $30.37 as compared to the previous trading day's close of $30.19. Other companies within the Diversified Services industry that increased today were:

Genetic Technologies

(

GENE

), up 62.7%,

Swisher Hygiene

(

SWSH

), up 21.4%,

SuperMedia

(

SPMD

), up 15.2%, and

Odyssey Marine Exploration

(

OMEX

), up 12.7%.

Paychex, Inc. provides payroll, human resource, and benefits outsourcing solutions for small to medium sized businesses. Paychex has a market cap of $10.84 billion and is part of the

services

sector. The company has a P/E ratio of 19.9, equal to the average diversified services industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 0.3% year to date as of the close of trading on Wednesday. Currently there are four analysts that rate Paychex a buy, three analysts rate it a sell, and 15 rate it a hold.

TheStreet Ratings rates Paychex as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins, good cash flow from operations, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the negative front,

Learning Tree International

(

LTRE

), down 13%,

UTEK

(

INV

), down 11.1%,

Fortune Industries

(

FFI

), down 10.5%, and

Willdan Group

(

WLDN

), down 8.5%, were all losers within the diversified services industry with

Accenture

(

ACN

) being today's diversified services industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider

iShares Dow Jones US Cons Services

(

IYC

) while those bearish on the diversified services industry could consider

ProShares Ultra Short Consumer Sers

(

SCC

).

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