Opentable

(

OPEN

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole was unchanged today. By the end of trading, Opentable rose 88 cents (2.4%) to $38.40 on light volume. Throughout the day, 497,765 shares of Opentable exchanged hands as compared to its average daily volume of 1.1 million shares. The stock ranged in a price between $37.29-$39.08 after having opened the day at $37.44 as compared to the previous trading day's close of $37.52. Other companies within the Internet industry that increased today were:

Tucows

(

TCX

), up 14.3%,

Geeknet

(

GKNT

), up 9.6%,

CafePress

(

PRSS

), up 5.4%, and

Vipshop Holdings Ltd ADR

(

VIPS

), up 4.2%.

OpenTable, Inc. provides restaurant reservation solutions in the United States, Canada, Germany, Japan, Mexico, and the United Kingdom. It offers solutions that form an online network connecting reservation-taking restaurants and people who dine at those restaurants. Opentable has a market cap of $887.2 million and is part of the

technology

sector. The company has a P/E ratio of 43.6, above the average internet industry P/E ratio of 42.3 and above the S&P 500 P/E ratio of 17.7. Shares are down 4.1% year to date as of the close of trading on Thursday. Currently there are three analysts that rate Opentable a buy, one analyst rates it a sell, and six rate it a hold.

TheStreet Ratings rates Opentable as a

hold

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and notable return on equity. However, as a counter to these strengths, we find that the stock has had a generally disappointing performance in the past year.

On the negative front,

Points International

(

PCOM

), down 5.4%,

BroadVision

(

BVSN

), down 4.8%,

Authentidate Holding Corporation

(

ADAT

), down 3.9%, and

ChinaCache International Holdings

(

CCIH

), down 3.9%, were all losers within the internet industry with

Baidu

(

BIDU

) being today's internet industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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