NEW YORK (TheStreet) -- Shares of eBay (EBAY) - Get Report are rising 1.21% to $25.16 early Tuesday afternoon as Robert W. Baird reiterated an "outperform" rating and $30 price target on the stock.

The firm's monthly tracker showed eBay's volume growth in the low to mid-single digits year-over-year through June, Barron's noted.

While issues related to the U.K.'s exit from the European Union may hurt margins, Baird continues to see material upside for the stock once volume growth starts to accelerate.

The firm noted this isn't likely until later in the third quarter or early in the fourth quarter as data and catalog initiatives roll out, Barron's said.

Additionally, the company announced yesterday it would buy Israel-based SalesPredict. eBay said the acquisition will support its artificial intelligence, machine learning and data science efforts.

"According to CEO Devin Wenig, over the next 3-4 years, eBay plans to utilize algorithms and more advanced computing/processing power to understand consumer intent better, and to create a fabric beyond eBay (e.g., in messaging apps, social networks) that will allow improved targeting, engagement and communication with consumers," Baird added.

Separately, TheStreet Ratings Team has a "Hold" rating with a score of C on the stock.

The primary factors that have impacted the rating are mixed. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, revenue growth and notable return on equity.

But the team also finds weaknesses including unimpressive growth in net income, weak operating cash flow and generally higher debt management risk.

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

You can view the full analysis from the report here: EBAY

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