NEW YORK (TheStreet) -- Shares of Netflix  (NFLX) - Get Report are lower by 6.33% to $105.37 in late morning trading on Friday, after many stocks within the media sector tumbled on Thursday. 

Media stocks were dragged down after Bernstein downgraded Disney (DIS) - Get Report and Time Warner (TWX)  yesterday, citing structural upheaval within the industry, according to Reuters.

"On a recent sleepless night, we had this epiphany: the market is now valuing U.S. ad-supported TV businesses as structurally impaired assets," Bernstein analyst Todd Juenger said in a note, according to MarketWatch. "We believe this is fair and warranted, because: a) we believe TV advertising is undeniably in secular decline; and b) affiliate fees are now also being put at increased risk."

Netflix stock is likely being impacted by this negative industry outlook, as well as recent massive sell-offs within the media sector that followed earnings reports, which showed consumers are moving away from traditional media, MarketWatch reported.

Netflix is an Internet TV network provider based in Los Gatos, Calif.

Separately, TheStreet Ratings team rates NETFLIX INC as a Hold with a ratings score of C+. TheStreet Ratings Team has this to say about their recommendation:

"We rate NETFLIX INC (NFLX) a HOLD. The primary factors that have impacted our rating are mixed – some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, expanding profit margins and solid stock price performance. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, generally higher debt management risk and disappointing return on equity."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • NFLX's revenue growth trails the industry average of 33.2%. Since the same quarter one year prior, revenues rose by 22.7%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
  • The gross profit margin for NETFLIX INC is currently very high, coming in at 84.02%. It has increased from the same quarter the previous year. Regardless of the strong results of the gross profit margin, the net profit margin of 1.60% trails the industry average.
  • The company's current return on equity has slightly decreased from the same quarter one year prior. This implies a minor weakness in the organization. When compared to other companies in the Internet & Catalog Retail industry and the overall market, NETFLIX INC's return on equity is below that of both the industry average and the S&P 500.
  • You can view the full analysis from the report here: NFLX Ratings Report