NEW YORK (TheStreet) -- Mattel (MAT) - Get Report stock is increasing by 2.97% to $27.02 in midday trading on Monday, after the toy maker was added to the "conviction buy" list at Goldman Sachs.

The firm also boosted its price target to $36 from $35 on the "buy" rated stock, The Fly reports.

Barbie and Hot Wheels, the company's core brands, may have had the best holiday sales in several years, Goldman Sachs said in an analyst note this morning, according to The Fly.

Improving Barbie sales could be attributed to the "You Can Be Anything" advertising campaign, which "resonated very well" with consumers, MKM Partners said in an analyst note last week.

This year's revenue, however, could see a negative impact of about $500 million because of unfavorable foreign exchange rates as well as the loss of the Disney Princess (DIS) brand to Hasbro (HAS), analysts added.

El Segundo, CA-based Mattel will report its 2015 fourth quarter financial results next Monday after the market close.

Separately, Mattel has a "hold" rating and a letter grade of C at TheStreet Ratings because of its good cash flow from operations, expanding profit margins, largely solid financial position, decline in the stock price during the past year, feeble earnings per share growth and deteriorating net income.

You can view the full analysis from the report here: MAT

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. 

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