NEW YORK (TheStreet) -- Being that it is the 45th anniversary of the McDonald's (MCD) - Get Report Egg McMuffin, CEO Steve Easterbrook likely has "more up his sleeve" than "all-day breakfasts," so hold onto the stock for now but do not buy, CNBC's Stephen Weiss advised today on "Fast Money: Halftime Report."
Easterbrook was appointed CEO of the fast food giant in March 2015, and he introduced the all-day breakfast.
"Hats off to management here because whether its all-day breakfast, the (McPick 2 for $5 menu). I think those are great initiatives to get same-store sales growth," CNBC's Jim Lebenthal said.
However, these "gimmicks" will not drive growth for the stock enough, Lebenthal argued, adding that he thinks McDonald's is a "great" company, but he "just doesn't like the stock."
Not even McDonald's high exposure to Europe and the U.K. will hurt it, CNBC's Pete Najarian stated, who recommends buying the stock. Some worry that companies with exposure to Europe and the U.K. will suffer after Britain voted to leave the European Union last week.
"What I like about what Eastbrook's done and why I actually believe in this stock, when (he) came in there it was all-day breakfast, then he wants to simplify the menu and then he wants the operational structure to be simplified, as well, so things can get to market faster and changes can be made at a much better rate than they have been," Najarian noted.
All of Eastbrook's initiatives "feed the stock to go higher and get that multiple to go lower," he concluded.
The one thing Lebenthal suggested is that McDonald's needs to improve its corporate relationship with its franchises.
Shares of McDonald's are higher by 0.77% to $119.41 this afternoon.
Separately, TheStreet Ratings rated McDonald's as a "buy" with a score of B.
This is driven by a few notable strengths, which can be seen in multiple areas, such as its solid stock price performance, increase in net income, notable return on equity, expanding profit margins and good cash flow from operations. TheStreet Ratings feels its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.
You can view the full analysis from the report here: MCD
TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.