Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model


Nu Skin



) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.4%. By the end of trading, Nu Skin rose $1.27 (3.1%) to $41.94 on light volume. Throughout the day, 1.2 million shares of Nu Skin exchanged hands as compared to its average daily volume of 1.7 million shares. The stock ranged in a price between $40.23-$41.98 after having opened the day at $40.76 as compared to the previous trading day's close of $40.67. Other companies within the Consumer Non-Durables industry that increased today were:

Tumi Holdings



), up 5.8%,

Columbia Sportswear Company



), up 4.3%,

Deswell Industries



), up 3.5%, and

Mercer International



), up 3.4%.

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Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements worldwide. The company sells its personal care products under the Nu Skin brand; and nutritional supplements under the Pharmanex brand. Nu Skin has a market cap of $2.48 billion and is part of the consumer goods sector. The company has a P/E ratio of 13.1, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 14.6% year to date as of the close of trading on Thursday. Currently there are eight analysts that rate Nu Skin a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Nu Skin as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and attractive valuation levels. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front,

Deckers Outdoor Corporation



), down 16.9%,

Summer Infant



), down 7.1%,




), down 5.3%, and

Skechers USA



), down 4.5%, were all laggards within the consumer non-durables industry with

Goodyear Tire & Rubber



) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods




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