Boss has been called the top retail analyst on the street, and in light of his call today the "Fast Money Halftime Report" panel on CNBC discussed Nike.
"I just respect the fact that Adidas (ADDY) is back and you just can't make as much money if you're Nike with Adidas back," TheStreet's Jim Cramer said on the show.
Additionally, it is not just Adidas providing a headwind for Nike, it's also Foot Locker (FL), which JPMorgan added to its "focus list" today.
"Somebody who profits whether Nike, whether Adidas, or whether Under Armour (UA) is winning," Short Hills Capital CIO Stephen Weiss said noted about Foot Locker.
Ritholtz Wealth Management CEO Josh Brown believes what strengthens Footlocker, even more, is its experience.
"I think they're somewhat insulated from Amazon (AMZN) because shopping there is an experience. You walk in there with kids looking at a wall of shoes trying on a bunch of things at once, that cannot be replicated online," he explained.
Virtus Investment Partners chief market strategist Joe Terranova added that the situation with Nike has less to do with Foot Locker taking way investment capital, but more to do with Under Armour and Adidas.
"If you think to yourself for a second and say Footlocker is by itself on the outside. For the next three to six months the money is parked in Adidas, the money stays in Footlocker, they're fine. Now where does the money go? To Under Armour or does it go to Nike, which one has the better growth potential? For me it's Under Armour," he said.
Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:
TheStreet Rating team rates Nike as a Buy with a ratings score of B+. This is driven by multiple strengths, which it believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks it covers. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity and expanding profit margins. The team feels its strengths outweigh the fact that the company has had sub par growth in net income.
You can view the full analysis from the report here: NKE