NEW YORK (TheStreet) --Nike (NKE) - Get Report  stock is higher by 3.03% to $54.77 on Wednesday morning, reversing yesterday's after-hours decline following the release of the sports apparel retailer's disappointing revenue for the 2016 fourth quarter.  

Via a conference call, Nike CEO Mark Parker relayed his plan on how he wants to accelerate company growth and profits, which was featured on CNBC's "Squawk on the Street" today.

Parker reiterated the company's focus will be to "continue to drive our potential across North America and Western Europe" while also outlining his plan to increase leadership in emerging markets, and extend the power of its young athletes globally. Parker noted a continued focus on the Jordan brand, expressing the need to "unleash the power of the Jordan brand across multiple categories," while also giving mention to a plan to accelerate the growth in the company's women's business.

TheStreet's Jim Cramer believes that Parker "buried the lead" on the conference call, insinuating that the company's recent growth can be attributed to the success of both the LeBron Soldier 10 and Kyrie sneaker lines, which have seen increased sales attributed to both players being members of the recently crowned NBA Champion Cleveland Cavaliers.

Separately, TheStreet Ratings has set a "buy" rating and a score of B on Nike stock. This is driven by a few notable strengths, which TheStreet Ratings believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks it covers.

The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, revenue growth, largely solid financial position with reasonable debt levels by most measures and notable return on equity. TheStreet Ratings feels its strengths outweigh the fact that the company shows weak operating cash flow.

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. 

You can view the full analysis from the report here: NKE

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