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) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.8%. By the end of trading, Nike rose $0.78 (1.0%) to $78.87 on average volume. Throughout the day, 3,515,632 shares of Nike exchanged hands as compared to its average daily volume of 4,056,200 shares. The stock ranged in a price between $77.98-$78.98 after having opened the day at $78.46 as compared to the previous trading day's close of $78.09. Other companies within the Consumer Non-Durables industry that increased today were:

Tandy Brands Accessories



), up 20.6%,

Fifth & Pacific Companies



), up 7.4%,

Standard Register Company



), up 7.1% and

Coldwater Creek



), up 6.3%.

NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories, as well as in the provision of services to men, women, and kids worldwide. Nike has a market cap of $55.4 billion and is part of the consumer goods sector. The company has a P/E ratio of 26.7, above the S&P 500 P/E ratio of 17.7. Shares are up 51.3% year to date as of the close of trading on Thursday. Currently there are 9 analysts that rate Nike a buy, no analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates


as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, solid stock price performance and impressive record of earnings per share growth. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

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On the negative front,

Forward Industries



), down 6.6%,

Zuoan Fashion



), down 4.3%,

Fuwei Films (Holdings



), down 3.5% and

Swisher Hygiene



), down 3.3%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods




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