Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

.

Nike

(

NKE

) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.4%. By the end of trading, Nike rose $1.41 (1.5%) to $96.86 on average volume. Throughout the day, 2.4 million shares of Nike exchanged hands as compared to its average daily volume of 3.2 million shares. The stock ranged in a price between $95.44-$97.13 after having opened the day at $95.72 as compared to the previous trading day's close of $95.45. Other companies within the Consumer Non-Durables industry that increased today were:

Standard Register Company

(

SR

), up 9.2%,

Crocs

(

CROX

), up 8.2%,

Forward Industries

(

FORD

), up 7.5%, and

Tufco Technologies

(

TFCO

), up 4.7%.

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NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessories for men, women, and children worldwide. Nike has a market cap of $34.91 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 20.2, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 0.6% year to date as of the close of trading on Thursday. Currently there are seven analysts that rate Nike a buy, no analysts rate it a sell, and nine rate it a hold.

TheStreet Ratings rates Nike as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, increase in stock price during the past year and good cash flow from operations. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Tandy Brands Accessories

(

TBAC

), down 6.8%,

Verso Paper

(

VRS

), down 6.7%,

Ocean Bio-Chem

(

OBCI

), down 5.9%, and

Zuoan Fashion

(

ZA

), down 2.7%, were all laggards within the consumer non-durables industry with

Under Armour

(

UA

) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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