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) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.9%. By the end of trading, Nike rose 74 cents (0.8%) to $99.40 on heavy volume. Throughout the day, 3.7 million shares of Nike exchanged hands as compared to its average daily volume of 2.5 million shares. The stock ranged in a price between $98.28-$99.52 after having opened the day at $98.91 as compared to the previous trading day's close of $98.66. Other companies within the Consumer Non-Durables industry that increased today were:

STR Holdings



), up 15.5%,

Tufco Technologies



), up 8.2%,

Spartech Corporation



), up 8.1%, and

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Weyco Group



), up 7.1%.

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NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessory products for men, women, and children worldwide. Nike has a market cap of $37.28 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 21.1, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 2.4% year to date as of the close of trading on Thursday. Currently there are 12 analysts that rate Nike a buy, no analysts rate it a sell, and five rate it a hold.

TheStreet Ratings rates Nike as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, growth in earnings per share and increase in net income. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front,




), down 25%,

Standard Register Company



), down 10.7%,

Shiner International



), down 10.2%, and

China Shengda Packaging Group



), down 8.4%, were all losers within the consumer non-durables industry with

Carlisle Companies



) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods