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) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day up 2.6%. By the end of trading, Nike fell $9.11 (-9.4%) to $87.78 on heavy volume. Throughout the day, 21.5 million shares of Nike exchanged hands as compared to its average daily volume of 2.5 million shares. The stock ranged in price between $85.10-$90.50 after having opened the day at $87.84 as compared to the previous trading day's close of $96.89. Other company's within the Consumer Non-Durables industry that declined today were:

Fuwei Films Company



), down 13.8%,

Frederick's of Hollywood Group



), down 6.9%,




), down 5.6%, and

TheStreet Recommends

Superior Uniform Group



), down 4.5%.

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NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessory products for men, women, and children worldwide. Nike has a market cap of $36.14 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 20.5, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 0.5% year to date as of the close of trading on Thursday. Currently there are 12 analysts that rate Nike a buy, no analysts rate it a sell, and five rate it a hold.

TheStreet Ratings rates Nike as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, growth in earnings per share and increase in net income. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front,




), up 41.5%,

Tufco Technologies



), up 18.6%,

Standard Register Company



), up 15.4%, and

Fibria Celulose



), up 13%, were all gainers within the consumer non-durables industry with

Nu Skin



) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods