Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model




) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day down 0.9%. By the end of trading, Nike fell $0.89 (-1.4%) to $62.15 on light volume. Throughout the day, 2,725,955 shares of Nike exchanged hands as compared to its average daily volume of 3,815,000 shares. The stock ranged in price between $61.97-$62.94 after having opened the day at $62.30 as compared to the previous trading day's close of $63.04. Other companies within the Consumer Non-Durables industry that declined today were:

Lululemon Athletica



), down 17.5%,

Swisher Hygiene



), down 5.5%,

China Shengda Packaging Group



), down 4.5% and

Tandy Brands Accessories



), down 4.4%.

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NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessories for men, women, and children worldwide. Nike has a market cap of $44.9 billion and is part of the consumer goods sector. The company has a P/E ratio of 13.0, below the S&P 500 P/E ratio of 17.7. Shares are up 22.2% year to date as of the close of trading on Monday. Currently there are 5 analysts that rate Nike a buy, no analysts rate it a sell, and 11 rate it a hold.

TheStreet Ratings rates


as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, increase in net income and expanding profit margins. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front,

KapStone Paper And Packaging Corporation



), down 4.5%,

EveryWare Global



), down 4.4%,

AEP Industries



), down 3.1% and

Deswell Industries



), down 1.9%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods




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