Nike

(

NKE

) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day down 0.9%. By the end of trading, Nike fell $1.18 (-1.2%) to $95.85 on light volume. Throughout the day, 2.3 million shares of Nike exchanged hands as compared to its average daily volume of 3.2 million shares. The stock ranged in price between $95.49-$97.75 after having opened the day at $96.93 as compared to the previous trading day's close of $97.03. Other company's within the Consumer Non-Durables industry that declined today were:

Cereplast

(

CERP

), down 16.9%,

China Shengda Packaging Group

(

CPGI

), down 13%,

Zuoan Fashion

(

ZA

), down 5.6%, and

MOD-PAC Corporation

(

MPAC

), down 5.6%.

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NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessory products for men, women, and children worldwide. Nike has a market cap of $35.35 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 20.4, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 0.7% year to date as of the close of trading on Friday. Currently there are eight analysts that rate Nike a buy, no analysts rate it a sell, and nine rate it a hold.

TheStreet Ratings rates Nike as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, solid stock price performance and good cash flow from operations. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front,

Forward Industries

(

FORD

), up 6.8%,

Tufco Technologies

(

TFCO

), up 5.8%,

Blyth

(

BTH

), up 4.2%, and

Domtar

(

UFS

), up 3.4%, were all gainers within the consumer non-durables industry with

Ecolab

(

ECL

) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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