The firm also increased 2015 earnings estimates to $2.64 from $2.62 per share, with 2016 earnings estimates raised to $2.87 from $2.84 per share.
Yesterday, Nielsen announced its 2015 second quarter financial results with earnings of $0.66 per share on revenue of $1.56 billion. This compares to earnings of $0.62 per share on revenue of $1.60 billion for the same period one year ago.
"We maintain our 'buy' rating due to the attractive FCF multiple, which we think could expand as revenue growth potentially accelerates due to easier comps, Europe, and digital," Deutsche Bank analysts said.
Nielsen, based in New York City, NY, is an information and measurement company that is engaged in providing clients with an understanding of consumers and consumer behavior.
Shares of Nielsen are gaining up 2.18% to $48.21 in mid-morning trading on Wednesday.
Separately, TheStreet Ratings team rates NIELSEN HOLDINGS NV as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate NIELSEN HOLDINGS NV (NLSN) a BUY. This is driven by a few notable strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its increase in net income, expanding profit margins and growth in earnings per share. We feel its strengths outweigh the fact that the company has had lackluster performance in the stock itself."