NEW YORK (TheStreet) -- Shares of Nielsen (NLSN) - Get Report  were tumbling 14.58% to $46.89 on heavy trading volume mid-morning Tuesday after the company reported lower-than-expected 2016 third-quarter results and issued a downbeat full-year forecast. 

Nielsen posted earnings of 74 cents per diluted share, falling short of analysts' estimated 76 cents per share. 

Revenue grew 2.5% year-over-year to $1.57 billion, but missed Wall Street's expected $1.59 billion.

In 2015, the New York City-based information, data and measurement company reported earnings of 69 cents per diluted share on revenue of $1.53 billion for the third quarter.

Nielsen CEO Mitch Barns said the company had "disappointing" results in U.S. markets as a result of a challenging growth environment. 

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The company now sees full-year earnings in the range of $2.73 to $2.79 per diluted share, while analysts are looking for adjusted earnings of $2.87 per share. 

More than 5.44 million of Nielsen shares have traded so far today vs. the 30-day average volume of 2.04 million shares.

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. 

The team rates Nielsen as a Buy with a ratings score of A. The company's strengths can be seen in multiple areas, such as its revenue growth, reasonable valuation levels, expanding profit margins, solid stock price performance and notable return on equity. The team feels its strengths outweigh the fact that the company has had sub par growth in net income.

You can view the full analysis from the report here: NLSN

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