Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

News Corporation



) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 0.7%. By the end of trading, News Corporation fell $0.40 (-1.2%) to $32.57 on average volume. Throughout the day, 2,516,734 shares of News Corporation exchanged hands as compared to its average daily volume of 2,971,600 shares. The stock ranged in price between $32.57-$33.12 after having opened the day at $32.92 as compared to the previous trading day's close of $32.97. Other companies within the Media industry that declined today were:

Tiger Media



), down 4.5%,

Net Servicos De Comunicacao



), down 4.4%,

Charm Communications



), down 4.3% and

Ku6 Media



), down 3.1%.

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News Corporation operates as a diversified media company worldwide. News Corporation has a market cap of $26.6 billion and is part of the services sector. The company has a P/E ratio of 19.3, above the S&P 500 P/E ratio of 17.7. Shares are up 27.2% year to date as of the close of trading on Wednesday. Currently there are 2 analysts that rate News Corporation a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates

News Corporation

as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, attractive valuation levels and solid stock price performance. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front,

Promotora de Informaciones SA/FI



), down 24.2%,

Liberty Media Corporation



), down 13.8%,

Liberty Media Corporation



), down 13.8% and

Dex Media



), down 5.2% , were all gainers within the media industry with

McGraw Hill Financial



) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media



) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services




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