News

(

NWSA

) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.8%. By the end of trading, News rose 12 cents (0.7%) to $16.41 on light volume. Throughout the day, 18.9 million shares of News exchanged hands as compared to its average daily volume of 25.6 million shares. The stock ranged in a price between $16.17-$16.49 after having opened the day at $16.24 as compared to the previous trading day's close of $16.29. Other companies within the Media industry that increased today were:

Focus Media

(

FMCN

), up 14.7%,

Digital Domain Media Group

(

DDMG

), up 12.6%,

Spanish Broadcasting System Inc

(

SBSA

), up 10.2%, and

Noah Education Holdings

(

NED

), up 8.1%.

News Corporation operates as a diversified media company worldwide. News has a market cap of $28.1 billion and is part of the

services

sector. The company has a P/E ratio of 14.6, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 11.9% year to date as of the close of trading on Monday.

TheStreet Ratings rates News as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins, solid stock price performance and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Seven Arts Entertainment Inc

(

SAPX

), down 35.8%,

KIT Digital Inc

(

KITD

), down 9.2%,

Radio One Inc

(

ROIA

), down 7.2%, and

Dex One

(

DEXO

), down 6%, were all losers within the media industry with

Time Warner Cable Inc

(

TWC

) being today's media industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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