News

(

NWSA

) pushed the Media industry lower today making it today's featured Media loser. The industry as a whole closed the day down 1.8%. By the end of trading, News fell 29 cents (-1.5%) to $19.40 on average volume. Throughout the day, 16 million shares of News exchanged hands as compared to its average daily volume of 15.4 million shares. The stock ranged in price between $19.30-$19.72 after having opened the day at $19.53 as compared to the previous trading day's close of $19.69. Other company's within the Media industry that declined today were:

NTN Buzztime

(

NTN

), down 12.5%,

Promotora de Informaciones SA/FI ADR

(

PRIS

), down 12.4%,

Entravision Communications Corporation

(

EVC

), down 8.2%, and

Spanish Broadcasting System

(

SBSA

), down 6.1%.

News Corporation operates as a diversified media company worldwide. News has a market cap of $31.54 billion and is part of the

services

sector. The company has a P/E ratio of 13.5, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 10.4% year to date as of the close of trading on Tuesday. Currently there are 13 analysts that rate News a buy, one analyst rates it a sell, and seven rate it a hold.

TheStreet Ratings rates News as a

buy

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, revenue growth and largely solid financial position with reasonable debt levels by most measures. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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