Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

.

News

(

NWSA

) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day down 1%. By the end of trading, News fell 26 cents (-1.1%) to $23.13 on light volume. Throughout the day, 8.1 million shares of News exchanged hands as compared to its average daily volume of 18.5 million shares. The stock ranged in price between $23.05-$23.35 after having opened the day at $23.25 as compared to the previous trading day's close of $23.39. Other companies within the Media industry that declined today were:

Digital Domain Media Group

(

DDMG

), down 21.2%,

Entravision Communications Corporation

(

EVC

), down 7.1%,

Beasley Broadcast Group

(

BBGI

), down 6.4%, and

Radio One

(

ROIA

), down 5.1%.

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News Corporation operates as a diversified media company worldwide. News has a market cap of $36.52 billion and is part of the

services

sector. The company has a P/E ratio of 49.5, equal to the average media industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 30.5% year to date as of the close of trading on Wednesday. Currently there are 15 analysts that rate News a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates News as a

buy

. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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