Newell Rubbermaid

(

NWL

) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables loser. The industry as a whole closed the day down 2.2%. By the end of trading, Newell Rubbermaid fell 32 cents (-2.1%) to $14.67 on light volume. Throughout the day, 1.7 million shares of Newell Rubbermaid exchanged hands as compared to its average daily volume of four million shares. The stock ranged in price between $14.64-$15.26 after having opened the day at $15.04 as compared to the previous trading day's close of $14.99. Other company's within the Consumer Durables industry that declined today were:

Jakks Pacific Incorporated

(

JAKK

), down 20.2%,

Eastman Kodak Company

(

EK

), down 19.9%,

Deer Consumer Products

(

DEER

), down 11.4%, and

Sealy

(

ZZ

), down 7.7%.

Newell Rubbermaid Inc., together with its subsidiaries, designs, manufactures, packages, and distributes consumer and commercial products. It operates in three segments: Home and Family; Office Products; and Tools, Hardware, and Commercial Products. Newell Rubbermaid has a market cap of $4.36 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 34.2, below the average consumer durables industry P/E ratio of 38.6 and above the S&P 500 P/E ratio of 17.7. Shares are down 17.5% year to date as of the close of trading on Friday. Currently there are nine analysts that rate Newell Rubbermaid a buy, no analysts rate it a sell, and four rate it a hold.

TheStreet Ratings rates Newell Rubbermaid as a

hold

. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself, deteriorating net income and generally poor debt management.

On the positive front,

Mad Catz Interactive

(

MCZ

), up 6.8%,

Stanley Furniture Company

(

STLY

), up 6.2%,

Global-Tech Advanced Innovations

(

GAI

), up 4%, and

Champion Industries

(

CHMP

), up 2.7%, were all gainers within the consumer durables industry with

Select Comfort Corporation

(

SCSS

) being today's featured consumer durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR

(

XLY

) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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