NEW YORK (TheStreet) -- Shares of Netflix (NFLX) - Get Report were gaining in pre-market trading Thursday as William Blair upped its rating on the stock to "outperform" from "market perform."

The firm has a $145 price target on shares of the Los Gatos, CA-based online streaming company.

William Blair said that in a "bullish" scenario the firm could see Netflix stock valued at $185 per share. The bearish case calls for a $110 price target, William Blair added in a note cited by the Fly.

Additionally, Cantor Fitzgerald reiterated its "buy" rating and $120 price target on Netflix in a note released this morning, saying that "underwhelming" Rio Olympics ratings may imply less headwind than previously expected for Netflix in the third quarter.

Ratings for the Rio Olympics were down 9% over the London 2012 games across all platforms, the firm noted. Cantor Fitzgerald said this could have a "more muted impact" on Netflix than in 2012.

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings rated this stock as a "hold" with a ratings score of C+.

The company's strengths can be seen in multiple areas, such as its robust revenue growth, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself, disappointing return on equity and weak operating cash flow.

You can view the full analysis from the report here: NFLX

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