NEW YORK (TheStreet) -- Shares of Netflix (NFLX) - Get Report  are advancing by 1.52% to $105.40 in pre-market trading on Friday, as the company plans to shoot several new shows on its own.

Netflix is reviewing the possibility of filming Chelsea Handler's new talk show at a leased space in Hollywood, sources told Bloomberg. The same studio is behind upcoming Netflix comedy series "Flaked" and "Lady Dynamite," sources added.

Shooting its own shows would involve financial risks such as hiring talent, renting equipment and overseeing budgets, but could accelerate the company's push to offer a uniform global service while also decreasing reliance on media companies such as 21st Century Fox (FOXA) and Time Warner (TWX), according to Bloomberg. 

Some of Netflix's most successful shows such as "Orange is the New Black" and "Daredevil" are owned by other companies, Bloomberg notes. 

"Obviously there's benefits if we produce a show," CFO David Wells said on the company's July earnings call, according to Bloomberg. "If there's great reach across the world and we can distribute that show and it will be consumed and enjoyed across the world. So there's tremendous benefits there in terms of just the scale of distributing it."

Netflix is an Internet television network based in Los Gatos, Calif. 

Separately, TheStreet Ratings team rates NETFLIX INC as a Hold with a ratings score of C+. TheStreet Ratings Team has this to say about their recommendation:

We rate NETFLIX INC (NFLX) a HOLD. The primary factors that have impacted our rating are mixed some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, expanding profit margins and solid stock price performance. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, generally higher debt management risk and disappointing return on equity.

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • NFLX's revenue growth trails the industry average of 33.9%. Since the same quarter one year prior, revenues rose by 22.7%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
  • The gross profit margin for NETFLIX INC is currently very high, coming in at 84.02%. It has increased from the same quarter the previous year. Regardless of the strong results of the gross profit margin, the net profit margin of 1.60% trails the industry average.
  • The company's current return on equity has slightly decreased from the same quarter one year prior. This implies a minor weakness in the organization. When compared to other companies in the Internet & Catalog Retail industry and the overall market, NETFLIX INC's return on equity is below that of both the industry average and the S&P 500.
  • You can view the full analysis from the report here: NFLX