NEW YORK (TheStreet) -- Analysts at RBC Capital upped their price target on Netflix (NFLX) - Get Netflix, Inc. (NFLX) Report stock to $140 from $125 on Wednesday morning, while maintaining their "outperform" rating on the video streaming service.

The firm said it raised its target on Netflix based on the company's international potential.

"Given Netflix's very strong international sub growth and our survey work, we believe long-term international penetration level may be closer to 30% vs. our prior 20% thought, meaning NFLX may be able to achieve 140MM international & 200MM global subs (3x Netflix's current subs). At 30% operating margin & $11 ARPU, this generates $10+ in EPS potential...suggesting material long-term stock upside," the firm said in an analyst note.

Shares of Netflix are higher by 3.78% to $105.44 in mid-day trading today.

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Separately, TheStreet Ratings team rates NETFLIX INC as a Hold with a ratings score of C+. TheStreet Ratings Team has this to say about their recommendation:

"We rate NETFLIX INC (NFLX) a HOLD. The primary factors that have impacted our rating are mixed – some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, expanding profit margins and solid stock price performance. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, generally higher debt management risk and disappointing return on equity."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • NFLX's revenue growth trails the industry average of 33.4%. Since the same quarter one year prior, revenues rose by 22.7%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
  • The gross profit margin for NETFLIX INC is currently very high, coming in at 84.02%. It has increased from the same quarter the previous year. Regardless of the strong results of the gross profit margin, the net profit margin of 1.60% trails the industry average.
  • The company's current return on equity has slightly decreased from the same quarter one year prior. This implies a minor weakness in the organization. When compared to other companies in the Internet & Catalog Retail industry and the overall market, NETFLIX INC's return on equity is below that of both the industry average and the S&P 500.
  • You can view the full analysis from the report here: NFLX Ratings Report