Naked Brands Jumps After Announcing Retail Pact With CVS
CVS teams up with Naked to bring Heidi Klum lingerie to CVS locations.

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Naked Brand Group Limited (NAKD) jumped after it announced a retail pact with CVS Health Corp. (CVS) to bring Heidi Klum intimates to thousands of CVS stores across the U.S.

Naked's subsidiary, Bendon Limited, licenses the Heidi Klum Intimates Solutions line.  

"We are pleased to have launched a long-term strategic partnership with CVS Health, which has placed our high-margin Heidi Klum Intimates Solutions line in more than 4,000 retail locations across the United States," states Justin Davis-Rice, CEO of Naked.

According to the press release, Naked "is a leading intimate apparel and swimwear company with a diverse portfolio of brands. The company designs, manufactures and markets a portfolio of 11 company-owned and licensed brands, catering to a broad cross-section of consumers and market segments. Brands include Naked, Bendon, Bendon Man, Davenport, Fayreform, Hickory, Lovable, Pleasure State, Heidi Klum Intimates, Heidi Klum Man, Heidi Klum Swim."

After the news broke, shares of Naked soared 48% in morning trading to $6.15 a share. 

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