Helios and Matheson Analytics Inc (HMNY) CEO Ted Farnsworth told TheStreet last week that MoviePass will go from burning cash to making $600 million by the end of the year, but it looks investors aren't so sure.
Shares of the MoviePass parent jumped 1.25% in morning trading following their drop to a new all-time low of $0.10 in morning trading. Shares have been on a downward slide since October, as the company burns $21.7 million every month to support the movie subscription service it acquired in August, according to SEC filings. The Florida based company plunged 20 percent Monday to what was then an all-time low of 12 cents.
"The money issue on my side has never been an issue," Farnsworth told TheStreet last week, as shares traded at what was then an all-time low of $0.17. "I don't mean that to be cocky or arrogant, but people see what it is. When you go to a movie theater, half of the people there have MoviePass."
"The investors on Wall Street understand that and they understand that model, so for us to sustain that and go forward is not a problem," Farnsworth said.
Farnsworth plans to make Helios and Matheson profitable in less than six months by leveraging MoviePass' 3 million subscribers to provide marketing and analytics to film studios to increase its revenue by $6 to $8 per subscriber, in addition to producing its own films. Farnsworth estimates that the subscription side of the business itself, which allows subscribers to see one movie daily for $9.95 a month despite paying theaters full price for each ticket, will be profitable when it hits 5 million customers.
Farnsworth believes fears about the company's sustainability are overblown.
"I think there's a concerted effort out there from AMC and other players trying to put us out of business, with the whole scare tactic of 'can they survive,' 'are they sustainable,' 'can they make it,' 'they're burning cash,'" Farnsworth told TheStreet. "Of course, we're burning cash, but so does Amazon. And then there's Netflix, doing original content and losing $4 billion this year."