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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Morgan Stanley



) pushed the Financial Services industry higher today making it today's featured financial services winner. The industry as a whole closed the day up 0.9%. By the end of trading, Morgan Stanley rose $0.81 (3.8%) to $22.21 on average volume. Throughout the day, 18,786,597 shares of Morgan Stanley exchanged hands as compared to its average daily volume of 20,051,700 shares. The stock ranged in a price between $21.53-$22.21 after having opened the day at $21.56 as compared to the previous trading day's close of $21.40. Other companies within the Financial Services industry that increased today were:

Cash Store Financial Services



), up 12.9%,

Security National Financial Corporation



), up 11.6%,

Resource America Inc. CL A



), up 5.5% and




), up 5.4%.

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Morgan Stanley, a financial holding company, provides various financial products and services to corporations, governments, financial institutions, and individuals worldwide. Morgan Stanley has a market cap of $42.0 billion and is part of the financial sector. Shares are up 11.9% year to date as of the close of trading on Friday.

TheStreet Ratings rates Morgan Stanley as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income and solid stock price performance. However, as a counter to these strengths, we find that the company's return on equity has been disappointing.

On the negative front,

Atlanticus Holdings



), down 6.5%,

Intervest Bancshares Corporation



), down 3.3%,

Oaktree Capital Group



), down 1.9% and

Carlyle Group



), down 1.8%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider

Financial Select Sector SPDR



) while those bearish on the financial services industry could consider

Proshares Short Financials




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