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Morgan Stanley



) pushed the Financial Services industry higher today making it today's featured financial services winner. The industry as a whole closed the day up 1.1%. By the end of trading, Morgan Stanley rose 40 cents (3%) to $13.91 on light volume. Throughout the day, 18 million shares of Morgan Stanley exchanged hands as compared to its average daily volume of 29.4 million shares. The stock ranged in a price between $13.42-$14.01 after having opened the day at $13.58 as compared to the previous trading day's close of $13.51. Other companies within the Financial Services industry that increased today were:

Dominion Resources Black Warrior



), up 9.4%,

Oppenheimer Holdings Inc. Shs -A- Non-Voti



), up 7.2%,

Fortress Investment Group



), up 6.9%, and

TheStreet Recommends

Direct Markets Holdings



), up 5.6%.

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Morgan Stanley, a financial holding company, provides various financial products and services to corporations, governments, financial institutions, and individuals worldwide. Morgan Stanley has a market cap of $26.66 billion and is part of the


sector. The company has a P/E ratio of 19.3, below the average financial services industry P/E ratio of 27.5 and above the S&P 500 P/E ratio of 17.7. Shares are down 10.7% year to date as of the close of trading on Tuesday. Currently there are nine analysts that rate Morgan Stanley a buy, three analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Morgan Stanley as a


. Among the primary strengths of the company is its generally strong cash flow from operations. At the same time, however, we also find weaknesses including deteriorating net income, generally poor debt management and disappointing return on equity.

On the negative front,

US Global Investors



), down 6%,

Ampal-American Israel Corporation



), down 4.3%,

Noah Holdings



), down 3.5%, and

Newtek Business Services



), down 3.3%, were all losers within the financial services industry with

CME Group



) being today's financial services industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider

Financial Select Sector SPDR



) while those bearish on the financial services industry could consider

Proshares Short Financials