Morgan Stanley

(

MS

) pushed the Financial Services industry higher today making it today's featured financial services winner. The industry as a whole closed the day up 1%. By the end of trading, Morgan Stanley rose 38 cents (2.9%) to $13.63 on light volume. Throughout the day, 17.2 million shares of Morgan Stanley exchanged hands as compared to its average daily volume of 28.4 million shares. The stock ranged in a price between $13.27-$13.66 after having opened the day at $13.42 as compared to the previous trading day's close of $13.25. Other companies within the Financial Services industry that increased today were:

Millennium India Acquisition Corporation

(

SMCG

), up 17.9%,

CD International

(

CDII

), up 6.3%,

Credit Suisse

(

DSLV

), up 5.9%, and

INTL FCStone

(

INTL

), up 5.2%.

Morgan Stanley, a financial holding company, provides various financial products and services to corporations, governments, financial institutions, and individuals worldwide. Morgan Stanley has a market cap of $26.21 billion and is part of the

financial

sector. The company has a P/E ratio of 18.9, below the average financial services industry P/E ratio of 27 and above the S&P 500 P/E ratio of 17.7. Shares are down 12.4% year to date as of the close of trading on Friday. Currently there are nine analysts that rate Morgan Stanley a buy, three analysts rate it a sell, and eight rate it a hold.

TheStreet Ratings rates Morgan Stanley as a

hold

. Among the primary strengths of the company is its generally strong cash flow from operations. At the same time, however, we also find weaknesses including deteriorating net income, generally poor debt management and disappointing return on equity.

On the negative front,

Penson Worldwide

(

PNSN

), down 12%,

Dominion Resources Black Warrior

(

DOM

), down 11.6%,

Ampal-American Israel Corporation

(

AMPL

), down 5.4%, and

United States 12 Month Natural Gas Fund

(

UNL

), down 3.3%, were all losers within the financial services industry with

Heckmann

(

HEK

) being today's financial services industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider

Financial Select Sector SPDR

(

XLF

) while those bearish on the financial services industry could consider

Proshares Short Financials

(

SEF

).

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