Morgan Stanley

(

MS

) pushed the Financial Services industry higher today making it today's featured financial services winner. The industry as a whole closed the day down 0.6%. By the end of trading, Morgan Stanley rose 23 cents (1.8%) to $13.26 on light volume. Throughout the day, 13.4 million shares of Morgan Stanley exchanged hands as compared to its average daily volume of 34.4 million shares. The stock ranged in a price between $13.06-$13.62 after having opened the day at $13.19 as compared to the previous trading day's close of $13.03. Other companies within the Financial Services industry that increased today were:

SGOCO Group

(

SGOC

), up 8.9%,

MicroFinancial Inc

(

MFI

), up 3.8%,

Consumer Portfolio Services Inc

(

CPSS

), up 3.2%, and

North European Oil Royalty

(

NRT

), up 2.6%.

Morgan Stanley, a financial holding company, provides various financial products and services to corporations, governments, financial institutions, and individuals worldwide. It operates in three segments: Institutional Securities, Global Wealth Management Group, and Asset Management. Morgan Stanley has a market cap of $26.06 billion and is part of the

financial

sector. The company has a P/E ratio of 6.9, below the average financial services industry P/E ratio of 7.7 and below the S&P 500 P/E ratio of 17.7. Shares are down 52.1% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Morgan Stanley as a

sell

. The company's weaknesses can be seen in multiple areas, such as its generally weak debt management, disappointing return on equity and generally disappointing historical performance in the stock itself.

On the negative front,

CIFC

(

DFR

), down 22.7%,

Nicholas Financial Inc

(

NICK

), down 5.8%,

Resource America Inc. CL A

(

REXI

), down 5.2%, and

Dominion Resources Black Warrior

(

DOM

), down 5%, were all losers within the financial services industry with

NYSE Euronext Inc

(

NYX

) being today's financial services industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider

Financial Select Sector SPDR

(

XLF

) while those bearish on the financial services industry could consider

Proshares Short Financials

(

SEF

).

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