The

financial services

industry closed the day down 0.1%.

MF Global Holdings

(

MF

),

Paulson Capital

(

PLCC

),

Millennium India Acquisition Company Incor

(

SMCG

), and

Siebert Financial Corporation

(

SIEB

) were all decliners today within the financial services industry with

Morgan Stanley

(

MS

) being today's featured financial services loser. Morgan Stanley fell 10 cents (-0.5%) to $19.31 on average volume. Throughout the day, 32.8 million shares of Morgan Stanley exchanged hands as compared to its average daily volume of 33.7 million shares.

Morgan Stanley, a financial holding company, provides various financial products and services to corporations, governments, financial institutions, and individuals worldwide. It operates in three segments: Institutional Securities, Global Wealth Management Group, and Asset Management. Morgan Stanley has a market cap of $32.1 billion and is part of the

financial

sector. The company has a P/E ratio of 8.8, below the average financial services industry P/E ratio of 9.5 and below the S&P 500 P/E ratio of 17.7. Shares are down 28.7% year to date as of the close of trading on Thursday.

TheStreet Ratings rates Morgan Stanley as a

sell

. Among the areas we feel are negative, one of the most important has been a generally disappointing historical performance in the stock itself.

On the positive front,

Palmetto Bancshares Inc

(

PLMT

),

Newtek Business Services Inc

(

NEWT

),

Piper Jaffray Cos

(

PJC

), and

Community Bankers Trust Corporation

(

BTC

) were all gainers within the financial services industry with

Goldman Sachs Group Inc

(

GS

) being today's featured financial services industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider

Financial Select Sector SPDR

(

XLF

) while those bearish on the financial services industry could consider

Proshares Short Financials

(

SEF

).

null