The proposed deal comes after Hershey (HSY) rejected a $23 billion takeover bid from Mondelez (MDLZ).
"Mondelez is not done with Hershey," TheStreet's Jim Cramer said on CNBC's "Squawk on the Street" this morning. But "if they are done with Hershey, they should look at this," Cramer said, referring to Danone's proposed purchase of WhiteWave.
However, "it's expensive. It's got debt," Cramer said of the deal.
Additionally, Cramer mentioned that General Mills (GIS) should look into the WhiteWave deal.
"General Mills should do it," Cramer stated, "This tips it so that General Mills becomes the first natural and organic, major old line food company."
As a whole, the natural and organic foods sector is "good," Cramer said.
"Many people from my era do not understand the power of soy milk, almond milk," Cramer noted. He also added that plant-based foods will perhaps be the "biggest thing" in China.
Whole Foods (WFM), which is not a takeover target according to Cramer, is "doing better."
Shares of WhiteWave are down 0.32% to $56.41 on Monday morning.
(WhiteWave is held in Jim Cramer's charitable trust Action Alerts PLUS. See all of his holding with a free trial here.)
Separately, TheStreet Ratings Team has a "Buy" rating with a score of B on WhiteWave stock.
The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, revenue growth, expanding profit margins, solid stock price performance and notable return on equity.
The team believes its strengths outweigh the fact that the company has had generally high debt management risk by most measures that were evaluated.
Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
You can view the full analysis from the report here: WWAV