NEW YORK (TheStreet) -- As the holiday shopping season begins, Amazon.com (AMZN) - Get Report and Apple (AAPL) are among the winners, the TheStreet's Jim Cramer said on CNBC's Squawk on the Street this morning.

"Apple had a really good holiday season" he noted. Cramer purchased the company's iPad Pro and said he has already binge-watched a Netflix show on it.

Many people think the Apple Watch is a hot item as well, Cramer said.

Cramer added that he was on Amazon.com a "bunch of times" this weekend looking for bargains and compiling his Christmas list for his daughter.

"You knew Amazon and Netflix (NFLX) were going to go up today - these are like unstoppable forces," Cramer said. "Apple can't get out of its way. I thought it had a good holiday season," Cramer noted, warning against selling Apple stock.

Cramer observed that brick-and-mortar stores with online presences such as Target (TGT) and Wal-Mart (WMT) also have done well so far this holiday season.

Just as the NFL's Kansas City Chiefs struggled at the beginning of the season and are now making a run, he believes Wal-Mart, which recently updated its website, is improving against its competitors and "making the run."

"They're making [online shopping] so compelling, it really makes you feel like, 'Why go to the store, why deal with the parking?" Cramer said of the retailers.

Additionally, Amazon.com released a new video yesterday demonstrating unmanned delivery drones.

"Amazon's same-day stuff was rather amazing, so I don't rule out anything for these guys," Cramer said.

Separately, TheStreet Ratings team rates AMAZON.COM INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:

We rate AMAZON.COM INC (AMZN) a HOLD. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. However, as a counter to these strengths, we find that the growth in the company's net income has been quite unimpressive.

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • AMZN's revenue growth trails the industry average of 37.9%. Since the same quarter one year prior, revenues rose by 23.2%. Growth in the company's revenue appears to have helped boost the earnings per share.
  • The debt-to-equity ratio is somewhat low, currently at 0.66, and is less than that of the industry average, implying that there has been a relatively successful effort in the management of debt levels.
  • AMAZON.COM INC reported significant earnings per share improvement in the most recent quarter compared to the same quarter a year ago. This company has reported somewhat volatile earnings recently. But, we feel it is poised for EPS growth in the coming year. During the past fiscal year, AMAZON.COM INC swung to a loss, reporting -$0.54 versus $0.58 in the prior year. This year, the market expects an improvement in earnings ($1.95 versus -$0.54).
  • The return on equity has improved slightly when compared to the same quarter one year prior. This can be construed as a modest strength in the organization. Compared to other companies in the Internet & Catalog Retail industry and the overall market on the basis of return on equity, AMAZON.COM INC underperformed against that of the industry average and is significantly less than that of the S&P 500.
  • Powered by its strong earnings growth of 117.89% and other important driving factors, this stock has surged by 101.56% over the past year, outperforming the rise in the S&P 500 Index during the same period. Looking ahead, however, we cannot assume that the stock's past performance is going to drive future results. Quite to the contrary, its sharp appreciation over the last year is one of the factors that should prompt investors to seek better opportunities elsewhere.
  • You can view the full analysis from the report here: AMZN

Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of Jim Cramer, TheStreet or any of its contributors.