midday09-23-99

Author:
Publish date:

TheStreet.com's MIDDAY UPDATE

September 23, 1999

http://www.thestreet.com

Market Data as of 9/23/99, 1:28 PM ET:

o Dow Jones Industrial Average: 10,543.70 up 19.63, 0.19%

o Nasdaq Composite Index: 2,843.81 down 14.35, -0.50%

o S&P 500: 1,309.03 down 1.48, -0.11%

o TSC Internet: 648.33 down 2.35, -0.36%

o Russell 2000: 426.65 down 0.88, -0.21%

o 30-Year Treasury: 101 02/32 up 19/32, yield 6.043%

In Today's Bulletin:

o Midday Musings: Dow's Latest Move Is Up as Search for Direction Continues
o Wrong! Tactics and Strategies: The Top 10 Internet Myths

"TheStreet.com" on the Fox News Channel

Scott Reamer of SG Cowen will cover Internet and new media companies with this week's "Stock Drill" team of Jim Cramer and Herb Greenberg. And our "Chartman" team, Gary B. Smith and Adam Lashinsky, experience the thrill of victory and the agony of defeat this week as they go over past calls and predictions. Plus, this week's "Word on TheStreet" will take a closer look at market averages. Averages are up for the year, but more stocks are down than up in calendar year 1999.

"TheStreet.com" on the Fox News Channel airs at 10 a.m. and 6 p.m. ETSaturday and at 10 a.m. ET Sunday.

To find the Fox News Channel, Fox's 24-hour cable news channel, in yourarea, call your local cable operator or see our "TSC on Fox" page athttp://www.thestreet.com/tv.(Look for the yellow box in the upper right-hand corner.)

TheStreet.com Community

Check out the great conversation on our message boards and keep an eye outfor a discussion concerning TSC's upcoming series "LTCM: Lessons of theFall."

James Cramer: The Top 10 Internet Myths

http://www.thestreet.com/bbs/Forum4/HTML/000007.html

Adam Lashinsky: For Investors Hungering for the Next Big Thing, Chemdex MayBe It.

http://www.thestreet.com/bbs/Forum1/HTML/000017.html

After-Hours Trading: Are We Having Fun Yet?

http://www.thestreet.com/bbs/Forum2/HTML/000005.html

Also on TheStreet.com:

Online Brokers: Schwab Mulls Over Low-End Brand

The company may be looking to open up a budget brokerage to reach investors with fewer assets.

http://www.thestreet.com/stocks/trading/786557.html

Internet: EarthLink Shares Soar on MindSpring Deal

But MindSpring shares falter after the roughly $1.7 billion deal is disclosed.

http://www.thestreet.com/tech/internet/786708.html

The Risk Arb: Risk Arbitrage: Less Glam and, Yes, More Practical Than You'd Think

Understanding risk arbitrage can help investors prepare themselves for the aftermath of a takeover.

http://www.thestreet.com/comment/riskarb/786668.html

Dear Dagen: Dear Dagen: A Glossary of Fund Terms, Part 2

Another guided tour through the jargon of mutual fund literature, this time with a focus on sales terms.

http://www.thestreet.com/funds/deardagen/786736.html

Midday Musings: Dow's Latest Move Is Up as Search for Direction Continues

By

Tara Murphy

Staff Reporter

9/23/99 1:15 PM ET

By midday, the

Dow Jones Industrial Average

was showing some of that "little engine that could" attitude that Wall Street has been hoping for after its two-day red streak. After a midmorning derailment, the blue-chips chugged back into positive territory.

The Dow was up 36 to 10,560, led by

IBM

(IBM) - Get Report

and

J.P. Morgan

(JPM) - Get Report

.

The

Nasdaq Composite Index

, continued to falter a tad after yesterday's gains, but was down just 1 to 2857 after trading as low as 2830.24.

"People are generally cautious," said Barry Berman, head of stock trading at

Robert W. Baird

, citing oil price increases, the

Fed

and earnings as possible explanations for the markets performance.

The merger announcement between

MindSpring

(MSPG)

and

EarthLink

(ELNK)

brought mixed news to the

Nasdaq Stock Market

, with shares of MindSpring skidding 11% while EarthLink popped 5.3%.

CNet

(CNET) - Get Report

, soaring 17.5%, and

Net2Phone

(NTOP)

were at their best after receiving positive analyst comments.

"The Fed raising rates and the possibility of another rate increase is weighing on the market," said Steve Goldman, stock market strategist for

Weeden

in Greenwich, Conn., speaking before the market upturn of recent minutes. "With the blue-chips bouncing and the average stock continuing to fail, we're starting to move down a road of continued weak internals and could see the trading range decline below 10%."

The dollar was quoted midday at 104.15 yen, showing little change from yesterday's position. Goldman said the trend of focusing on the two currencies' relationship to gauge the market is "for a lack of a better commentary on the market. We are not seeing any evidence in bond prices."

Other major stock proxies were mixed, with the

S&P 500

up 1 to 1312 while the

Russell 2000

remained down 1 to 427.

TheStreet.com Internet Sector

index was up 1 to 652 in a recent return to the plus side, but

BroadVision

(BVSN) - Get Report

, down 3.9%, and MindSpring were countering the rallying

Yahoo!

(YHOO)

and keeping the index from a bigger breakout. Outside the DOT,

eBay

(EBAY) - Get Report

was jumping 4 to 153 1/16.

In

New York Stock Exchange

news,

Rite Aid

(RAD) - Get Report

needed some Band-Aids, bleeding 1 13/16, or 13%, to 12 3/16, after the Florida Attorney General's Office brought charges of civil theft and racketeering against the drugstore chain, alleging it charged customers different prices for the same prescriptions.

DaimlerChrysler

(DCX)

was down 4.9% after earnings trends and management restructuring changes spurred

Lehman Brothers

analyst Nick Lobaccaro to recommend that investors take their money elsewhere, namely to

Ford

(F) - Get Report

. Shares of Ford were up 1/8 to 49 15/16.

On the Big Board, decliners were leveling advancers 1,592 to 1,189 on 500 million shares, while on the Nasdaq laggards were also edging out leaders 1,840 to 1,634 on 644 million shares. New 52-week lows were pummeling new 52-week highs on the NYSE, 159 to 21, but on the Nasdaq new highs were beating new lows 76 to 67.

On the bond front, the benchmark 30-year Treasury was up 19/32 to 100 1/32, its yield easing to 6.05%. (For more on the fixed-income market, see today's early

Bond Focus.)

Thursday's Midday Watchlist

By Eileen Kinsella
Staff Reporter

(

Earnings estimates from First Call/Thomson Financial; earnings reported on a diluted basis unless otherwise specified

.)

EarthLink climbed 2 5/16, or 5.3%, to 45 13/16 and MindSpring slipped 3 9/16, or 11%, to 29 5/16 after the companies said they will merge in a deal valued at about $1.7 billion. Under the terms of the agreement , MindSpring holders would receive 1 share of the new company for each of their shares, while EarthLink holders would get 1.615 shares for each of their shares.

Mergers, acquisitions and joint ventures

Interpool

(IPX)

added 1/6 to 9 3/4 after saying it offered to negotiate to buy

Cronos Group

(CRNS)

, but said it was prepared to solicit proxies from its shareholders in a bid to overpower its board. Shares of Cronos were halted on the

Nasdaq Stock Market

for news dissemination at 3 3/4.

ITT Industries

(IIN) - Get Report

slipped 11/16 to 33 5/16 after announcing plans to acquire

Stanford's

(STII)

space division for $191 million. Stanford climbed 2 5/8, or 7.9%, to 31 7/8.

Jakks Pacific

(JAKK) - Get Report

rose 2 7/8, or 8.8%, to 36 1/8 after it said it would acquire the

Flying Colors

business of privately held

Colorbok Paper Products

.

Smurfit-Stone

(SSCC)

slipped 11/16 to 21 7/8 after the company said it would sell its Oregon newsprint mill for $220 million.

Textron

(TXT) - Get Report

lost 1/4 to 75 after saying it plans to pay $24.50 per share to buy

Litchfield Financial

(LTCH)

lately up 6 3/16, or 34.9%, to 23 15/16.

Tradepoint Financial Networks

said

Credit Suisse First Boston

,

Dresdner Kleinwort Benson

and

Merrill Lynch

(MER)

joined a consortium of banks and brokerages which own more than half of the London-based electronic stock exchange. Shares of Merrill fell 7/16 to 70 3/8.

Unicom

(UCM)

fell 1/2 to 36 9/16 after forging a solid agreement with

Peco

(PE) - Get Report

, a merger that would generate $12.4 billion in revenue. Peco lost 1 1/8 to 37.

Earnings/revenue reports and previews

Allegheny Teledyne

(ALT) - Get Report

edged down 11/16 to 16 13/16 after warning investors it would post third-quarter earnings between 17 cents to 21 cents a share, greatly missing the nine-analyst estimate of 28 cents. The company blamed the disappointing results on softness in oil and gas markets.

ASI Solutions

(ASIS)

dropped 2 7/16, or 34.8%, to 4 3/4 after warning that second and third-quarter profits may fall below the year-ago period due to slack revenues.

Chiquita

(CQB)

climbed a 1/4 to 5 3/4 after it said it would take a third-quarter charge of 9 cents a share. The company said, excluding the charge, earnings per share would be in the range of analyst estimates. Chiquita also said it would eliminate 200 positions.

Bed Bath & Beyond

(BBBY) - Get Report

added 1/8 to 32 1/8 after

last night posting second-quarter earnings of 23 cents a share, beating both the 17-analyst estimate of 22 cents and the year-ago 18 cents.

Lehman Brothers

(LEH)

rose 1/8 to 55 3/8 after posting third-quarter earnings of $2.20 a share, beating both the 11-analyst estimate of $2.01 and the year-ago $1.10.

Global Crossing

(GBLX)

jumped 2 3/16, or 9%, to 26 9/16 after yesterday announcing voter approval for its proposed merger with

Frontier

(FRO) - Get Report

.

Standard & Poor's

said Global would take Frontier's place in the S&P 500 index.

Texas Industries

(TXI)

added 5/8 to 33 1/8 after reporting first-quarter earnings of 75 cents a share, easily beating the five-analyst estimate of 49 cents but down from the year-ago $1.17.

Offerings and stock actions

Interactive Intelligence

(ININ)

was flying 17 3/4, or 136.5%, to 30 3/4 in its trading debut after being priced at $13 a share.

Network Associates

(NETA)

slipped 1/16 to 21 9/16 after it said its

McAfee.com

division has filed an IPO for $57.5 million of Class A common shares.

R.R. Donnelly & Sons

(DNY)

added 9/16 to 29 11/16 after the company approved a stock buyback of up to $300 million in the next year.

Analyst actions

A number of oil service companies barely reacted to news that

Banc of America Securities

cut earnings estimates:

Baker Hughes

(BHI)

climbed 1/2 to 28 15/16;

Halliburton

(HAL) - Get Report

added 13/16 to 43 9/16;

Schlumberger

(SLB) - Get Report

added 7/8 to 61;

Smith International

(SII)

climbed 1/4 to 44, and

Weatherford International

(WFT) - Get Report

lost 1/16 to 34 3/16.

R&B Falcon

(FLC) - Get Report

added 5/8 14 15/16 after its loss estimates were nudged modestly narrower.

Howmet

(HWM)

slipped 5/8 to 14 3/4 after

Lehman Brothers

trimmed its 1999 earnings-per-share estimate to $1.24 from $1.27 and its 2000 estimate to $1.35 a share from $1.42. Lehman also dropped its price target on the stock to 22 from 25. Yesterday the company warned it would miss analyst estimates for 1999 earnings.

Starbucks

(SBUX) - Get Report

jumped 2 5/8, or 12.5%, to 23 5/8 after

Goldman Sachs

boosted the company to its recommended list from market outperform.

Harken Energy

(HEC)

lost 3 1/6, or 13%, to 1 1/4 after

PaineWebber

sliced its rating to neutral from attractive.

Warburg Dillon Read

upped its average oil-price estimate to $17.60 per barrel for 1999 and to $18.50 from $17 per barrel for 2000.

Philip Morris inched up 5/8 to 35 1/8 after

Morgan Stanley Dean Witter

upped its rating to strong buy from outperform.

Miscellany

Amkor

(AMKR) - Get Report

added 3/16 to 19 11/16 after saying this week's earthquake in Taiwan would not hurt its operations. The company said its manufacturing hubs were in the Philippines and South Korea.

Aside from the Lehman news noted above, DaimlerChrysler dropped 3 7/16 to 66 3/4 after saying its supervisory board would convene Friday to devise a restructuring plan that would include axing four of its 17 board members. According to media reports, the automaker would let go of North American President Thomas Stallkamp, while retaining CFO Manfred Gentz, a source confirmed in an interview with

Reuters

.

FDX

(FDX) - Get Report

slipped 13/16 to 35 9/16 after

The Wall Street Journal

reported that the carrier unveiled plans to broaden its intra-European services, adding more cargo flights and a new overnight delivery service. According to the

Journal

, FDX plans to centralize its operations in Paris.

Johnson & Johnson

(JNJ) - Get Report

lost 3/4 to 92 1/2 despite a report in

The Wall Street Journal

which said the company received kudos from 10,830 online survey participants as the American company with the best corporate reputation.

Wrong! Tactics and Strategies: The Top 10 Internet Myths

By

James J. Cramer

9/23/99 9:21 AM ETEditor's note: James J. Cramer gave a speech at the Goldman Sachs International Tech conference in London today. We're running the full text of that address here.

Investment in the Internet has become a joke. There, phew, I said it. I, having made millions of dollars investing in the Net and having spent millions of dollars building a site, am out of the closet -- free at last -- to speak the truth about what really goes on behind the URL.

Tell us what you think on our

message boards.

Yes, you lucky listeners, I am about to give you the confession of a lifetime, what nobody wants said -- not the analysts, not the bankers, not the venture capitalists and certainly not the fellow entrepreneurs. The Net is the most overhyped investment story in history. It is so hyped that it is hurting those of us who have developed legitimate businesses that would do quite well even if there were no Web and would definitely perform much better now that there is!!

It wasn't always like this. Three years ago, when we started

TheStreet.com

, our online journal of investing which last week announced its U.K. expansion, there was a level of skepticism that fit the notion of business. Investors recognized that e-businesses would have ups and downs and sideways moves and multiple failures and maybe -- just maybe -- a handful of successes. Some would live; the vast majority would die.

As we made the rounds with venture capitalists and Wall Street firms, there was a notion that management, game plan and execution mattered. Man, is that ever out the window now. That's because what nobody counted on was the change that the Net brought in reduced stock commissions and the subsequent democratizing of the underwriting process. There had always been a notion that you should not buy an underwriting unless the issuer paid the freight. You had to be a client of one of the major firms to get in on the ground floor. That left only seasoned players making decisions about what companies should pass muster and what companies should crumble before tapping public money. While not as savvy as bankers -- and that's none too savvy -- the market professionals demanded a sense, a notion, that the business be a business -- or at least appear to be a business and not just be a name, a person or a catchy URL.

The Net changed that all right. When the Net brought commissions to below a movie ticket, it empowered a new class of buyer -- the Net buyer -- who didn't give a darn about management, execution or financials -- or even viability. These people wanted a piece of the action that the big boys never let them have. And they could judge the merchandise because, after all, it was a site, and they, by virtue of their e-trading prowess, knew sites. Was it hot? Would it get on

CNBC

? Was it hummable? Did it rhyme? Get me as much as possible. At any price.

That's the analysis in total.

The Net buyer became so enamored of the Net, so thrilled about being in the game that, as he made money, he began to ascribe magical powers to anything that had an "e" or a "dot" or a "com" in it. The Net buyer wrestled the capital formation process away from the traditional skeptics, the mutual funds, the underwriters and the salespeople themselves and put it in the hands of true believers who simply equated buying stock with voting for favorite Web sites. Openings of new stocks were determined by the level of popularity of the site among a handful of active traders, not the prospects of the business itself. Underwriters, including the one that I am speaking to, lost all control over their merchandise. The lunacy of it all still astounds me.

Overnight, as dot-com after dot-com went to hideous and unreasonable premiums, a perception developed that nothing could be easier than running a Web business. This perception was quickly lapped up by the media, eager to rationalize how seemingly inept, wet and inexperienced young'uns could suddenly be worth gazillions of dollars. We soon began to believe that running an Internet business is an inherently profitable affair; we just don't see it yet from anybody except maybe with

Yahoo!

(YHOO)

and

America Online

(AOL)

!! We became insistent that a Net business, when stacked up against a bricks-and-mortar business, must always win. It's a given. The principles of business simply don't apply. The Net transcends business. That's why, of course, we invest in everything from

eToys

(ETYS)

to e-Stamps. We know that if a company has a catchy URL, its birthright is to succeed.

The reality, of course, is far, far different. In fact, from my experiences as a founder of

TheStreet.com

, I can tell you that it is harder to do business

on

the Net than off it, and anybody who tells you otherwise is a dreamer or a fraud. Running a Web business requires a level of attention to detail that others off the Web would choke on and die from. It is an around-the-clock affair that taxes every aspect of your life to its core. It is a family man's worst nightmare. There is never a moment's downtime, except when you go down, and that happens only when you are dead anyway. Just ask

eBay

(EBAY) - Get Report

!

The 10 Biggest Internet Myths

So, without further ado, let me blow away the 10 biggest myths of the Internet, with the hopes that I can save you money as an investor or a trader in Net stocks:

    It's cheap to do business on the Web. As I say in my column, Wrong!, which appears as often as 10 times a day in TheStreet.com, it is phenomenally expensive to run a fresh, continually interesting, Web site. First of all, the technology itself is positively Linotype -- that's the old-fashioned hot graphic way of printing newspapers. To change even one line of bold type on our site requires a massive overhaul. To reconfigure pages is almost impossible. A redesign is incredibly costly and involves massive interaction with a costly host, who wants nothing to do with your changes or your people. The lines of code, the time it takes to rewrite them and the reconfigurations are so cumbersome and cloddy that it is almost impossible to be nimble and flexible on a Web site. The good news though is that it used to be like Gutenberg when we started, if you can understand that magnitude of improvement. Our first design, out of date within a month, took a year before we could fix it up to our satisfaction. I could change the look and feel of the Sistine Chapel more cheaply, more quickly and more artfully than I can change the simplest aspects of our Web site. Those who would tell you otherwise are simply hunting for a chunk of ill-gotten action themselves. They won't do it better either. Don't believe otherwise. This Web thing is a cumbersome, slow, expensive product that won't get better until the phone companies, the computer companies, the Internet service providers and the network companies all get on the same page. Which could be years from now. They all read from far different books at this time. Advertising is flocking to the Web in record numbers and will be the Web's savior. Here is a totally false assertion. We are still at the client level when it comes to advertising, meaning that almost no agency is placing ads on sites. You have to appeal directly to the client for the ads. Here it is, year three, and we are still doing missionary work. And you only get their attention if the client's grandchildren think the Web is cool. The people who run big advertising companies that are not in tech aren't even on the Web. You always know when you are dealing with one of those closet Web-o-phobes. You get their business cards and it doesn't have an email address. These people want nothing to do with the intimate nature of the Web. They have their secretary on the Web for them. What a joke! The Web is a personal experience, yet it is one that is not being experienced firsthand by the current generation of people who run ad dollars. And it won't be until they die off or retire. The ad revenues are totally anemic. And they will stay that way for one main reason: Most of the Web is free. The vast majority of advertisers don't want to appear on free sites. They don't trust them. They think the numbers are made up. They want to be in expensive publications or productions with big barriers to entry and wealthy readers. Not Web penny-savers. I know when I talk to portfolio managers about TheStreet.com they say, hey, what is the deal with the paid model? You should be free. To which I say, fine, we go free, we not only kill our most reliable revenue stream -- the subscriber stream with its 93% renewal rate -- but our advertisers will desert us in a flash. Our subscription model is precisely why we have been so successful in getting ads while others have failed miserably. The traditional advertisers hate appearing in free publications. They like proven high-net-worth demographics that only a paid model can deliver. But these portfolio managers and analysts, unsure of how to value companies like mine and mesmerized by Media Metrix (MMXI) , think that you can make it up in eyeballs. They don't take eyeballs at the bank. They take cash. Free generates no cash from subs or ads, unless you are lucky enough to be Yahoo!. And it only works for Yahoo! because Yahoo! has won the battle over reach. All the rest of the sites have lost it already!! It's time we started admitting that, too!!! You can give away the merchandise as long as you generate enough eyeballs because one day you will monetize those eyeballs. Here is another pack of lies. The eyeballs are meaningless in the world of business and they will never be worth the merchandise you are giving away for virtually nothing. You will never have gross margins that rise, and the pageview can never be monetized. No one will pay you for them other than if you are willing to receive another dot-com's stock! So if you are giving away books for 50% below posted price, you aren't going to make it up anywhere else. You are just going to lose a fortune. All of the e-commerce sites out there with one revenue stream -- potential advertising -- won't exist two years from now. Nobody, and I reiterate -- literally nobody else -- gets enough advertising for it to be a lasting business. Those who value stocks by eyeballs should go be ophthalmologists, not stock analysts. They won't make you any money in this market. You have a clever URL, they will come. Wrong again!! People will only come if you interact with them successfully, which is an expensive and time-consuming process that requires great customer service and a level of attention to detail by senior management that most new firms just don't have. At least 30 companies have come public this year on the strength of their catchy URLs. But this is meaningless. Nobody surfs the Web for URLs. If you want traffic you have to buy traffic and you have to interact with that traffic one-on-one, around the clock, once it is in the cyberdoor. You have to force people to notice you and go to you and when they get there they have to be pampered and made to feel that there is someone behind the URL in order to build brand loyalty. And no company, with the exception of Barnes & Noble (BKS) - Get Report, has raised enough money to be able to get those people to come in and remain loyal without interaction with customers by all levels of management. The companies that issued a few million shares here and there to make and keep the stock hot will burn through that cash in no time trying to service their clients. Traditional advertising brings eyeballs to the Web and generates bountiful traffic. This is totally false. I have spent more time on TV networks, cable, local access -- you name it -- pushing our site than anyone has pushed any site anywhere. But we have minute-by-minute traffic collections in TheStreet.com's database that show virtually no increase, or mere incremental increases from TV advertising and even my appearances. It just doesn't happen. People don't watch TV and work on their computer. They are in different rooms. Print is even worse. It doesn't work at all. There is no correlation between print ads and traffic. But Web advertising and Web promotions, they drive serious amounts of traffic. As Web ad prices come down, the real bargain for driving traffic will be from other Webs sites. Everything else is a waste of money as far as I am concerned. And billions are being wasted trying to drive traffic via old fashion advertising. Better to pay people individually to come to the sites! Email word of mouth among satisfied customers is the most effective way to build traffic, and that can only be done by offering an intensely personal customer experience that most sites don't have. Ad campaigns centered on Web ads, coupled with customer service of the highest touch, is the way to go. You click on any name on any site in the universe except for TheStreet.com and you get a canned response that will never be touched by a live human. You click on any name on our site and I guarantee you almost instant turnaround from a live human, including me. That's because you are a member and a customer when you sign up for our service, not a pageview or an eyeball. People like to shop on the Web. Nonsense. People love to shop in stores. They just don't want to have to interact with salespeople and they don't want to pay sales tax. Shoppers hate the register. They love not being sold to and not waiting in line. But as far as Web shipping experience, forget it. It is soulless and rates about par with the home shopping experience, except for books, second hand stuff, and goods that could be ordered by catalogue and phone anyway, the advantage being you don't have to speak to a rep who knows nothing or cares nothing about you and wants you to buy more than you want to. Of course, if you are going to give stuff away at low prices in order to capture eyeballs, you will end up losing both on the product end and the advertising end, and I will short you until the cows come home. That's why great retailers have nothing to fear from the Web, but those with reputations for shoddy service will get annihilated. It costs nothing to get a site up and running. Forget it. These days, almost no one but the richest companies can afford to staff a new large-scale Web site business. We lose a programmer, we can hardly afford to replace him. Just to hire an investor-relations professional costs us hundreds of thousands of dollars. The market for Web professionals is so thin that you have to pay fortunes to get anybody with a brain and then top that off with a hefty dollop of stock options. And once you get them, they tend not to know as much as you thought they did! It is expensive to open the doors every day. The labor shortages and labor costs for the lowest level programmers and execs are totally out of control. Just mind-boggling. The Web is a reliable commercial activity. Oh boy, is this ever wrong! The Web goes down constantly. The providers let you down constantly. Some of the greatest names, including multibillion-dollar companies that shall go nameless lest there be an exodus of customers, can't deliver the product regularly with precision. The downtime would simply be unforgivable even if it were some remote cable access station in North Podunk, Ky. Just you wait, the profitability is right around the corner. Most companies are pushing out profitability, as we speak, to sacrifice for reach -- reach that only Yahoo! will ever have. But attempts at mass reach won't pay the bills when you get there. It is why, even though I am now just a lowly director at TheStreet.com (TSCM) , I focus intensely on cutting costs and saving money because only that way will revenues ever extend to profitability. It is why when we sit down at board meetings, we talk chiefly about how to get to profitability fast -- faster than anybody expects. The lines will never cross if you are thinking that reach alone will put you in the black. Tell Wal-Mart (WMT) - Get Report about reach. Tell Home Depot (HD) - Get Report. They will tell you that what matters is profitability, not reach. They are in the same world that I am in. There is no cyberworld where reach trumps profits. And this is the biggest, as far as I can tell. People will never pay for content over the Web. That is totally wrong and is based on the current print world's shaky margin structure. In fact, without that second revenue stream, your business will never amount to a hill of beans. So why do people think you can't charge for stuff on the Web? I have a suspicion. The print world knows that there is not enough advertising on the Web. It knows that the Web is a superior, cheaper, more fully featured experience than print. But it can't get the advertisers to migrate. So it puts the same stuff that people already pay for in print on the Web. It simply repackages it. And then it pronounces the Web unpayable. Of course no one will pay a second time for what they already pay for. But if you give them fresh stuff they can't get elsewhere, they are more than content to pay. Other than TheStreet.com and one or two other sites, though, everything that is available on the Web is available in print. Why pay for it a second time? Yet every week we receive thousands of dollars in revenue from eager and willing buyers who thirst for original material on the Web and get it nowhere else. It is a very winning model. In fact, next year will be the year when these free sites began to cannibalize the paid, hard-copy versions, and you will see a margin decline that will knock your socks off. The dead-tree competitors are trapped and we are coming in for the kill.

So what is the state of Web investing? I think it is pretty simple. If you want to know who will survive, you need only ask who has more than one potentially profitable revenue stream. If you find a Web business with just one revenue stream, that business will fail. If you find a business that does not include interaction with people at the highest level, that will fail. And if you find a business, and here I have quotation marks around business, that wouldn't look like a business if it were off the Web, don't be fooled. It isn't one. It never will be. I will be selling you short all the shares you need of it from my trading turret at my hedge fund. And I promise you, I will never have to cover.

James J. Cramer is manager of a hedge fund and co-founder of TheStreet.com. At time of publication, his fund was long America Online, TheStreet.com and Yahoo!. His fund often buys and sells securities that are the subject of his columns, both before and after the columns are published, and the positions that his fund takes may change at any time. Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. Cramer's writings provide insights into the dynamics of money management and are not a solicitation for transactions. While he cannot provide investment advice or recommendations, he invites you to comment on his column at

jjcletters@thestreet.com.

Copyright 1999, TheStreet.com