NEW YORK (TheStreet) -- The race to create more advanced artificial intelligence continues, realized most recently in the creation of personal digital assistants to help with daily tasks.

Microsoft (MSFT) - Get Report CEO Satya Nadella believes that those on the forefront of designing A.I. must remain principled in their approach.

"I definitely fall in the camp of thinking of A.I. as augmenting human capability and capacity and then distilling a set of principles," Nadella said to CNBC's Kelly Evans on "Power Lunch" on Wednesday. "Algorithmically, for example, how can A.I. be programmed to care for humans, not have bias built in? How can it be trustworthy, how can it be transparent?"

Machines should and will become more intelligent, according to Nadella, but "in narrow ways." Amplifying "the human values and human powers of empathy, creativity [and] curiosity" Nadella says will mean that "humans have a lot to contribute in conjunction with these machines."

Even in small, mundane things - such as daily tasks - Nadella sees the benefit of A.I. as compensating for the scarcity of human attention and time.

"Having a personal digital assistant that really helps me regain my time, empowers me to get every moment out of my life is perhaps the best A.I. capability I want today," Nadella stated.

Additionally, Nadella commented on the U.K. referendum to exit the European Union by highlighting its importance to Microsoft as an investment.

"The United Kingdom is huge market for us ... the real thing is how do we bring back certainty that global companies and global economy can thrive in a connected world," Nadella added.

Shares of Microsoft closed up by 2.22% to $50.54 on Wednesday. 

Separately, TheStreet Ratings team rates Microsoft as a "buy" with a ratings score of B+.

This is driven by a number of strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, good cash flow from operations, solid stock price performance, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. We feel its strengths outweigh the fact that the company has had sub par growth in net income.

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

You can view the full analysis from the report here: MSFT

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