This column was originally published on RealMoney on June 5 at 6:59 a.m. EDT. It's being republished as a bonus for TheStreet.com readers. For more information about subscribing to RealMoney, please click here.
What do you do when you know you have a good idea but you can't really buy it in size? I believe you write it up here and hope that individual investors and small funds can do the work and, perhaps, buy it if they agree.
The stock is
, the Ron Perelman "vehicle," meaning he owns 38.6% of the company. That's neither here nor there. He hasn't done a good job at
, which is a brutal situation. But he has done a very good job shepherding this maker of licorice for tobacco, a key ingredient for tobacco. The stuff also goes into snuff.
In December it bought checkmaker
for $1.7 billion to go with
, which it bought a year before, from
Now, given that there is only one other maker of checks,
, you have a benign duopoly, something that can produce higher prices even in a declining market. We love duopolies because they can rein in dangerous competition that hurts margins.
Perelman clearly recognizes this duopoly. He bought $12 million in stock at $60. The stock's up a little since then, but arguably not enough,
it is up 169% since the beginning of the year. That's because there are only 12 million shares and about 1.5 million are short.
Have you missed it? I would have thought so until I saw the Perelman buy. Now I am thinking this one could be worth a lot more given the duopoly and the short position.
I debated doing this one for "Mad Money" but the amount of trading is so little each day that I thought it was fraught with danger to highlight it. The darned stock could be up way too much
after I suggested limit orders and all sorts of other caveats.
To me the stock could run into $100 after this amazing merger. But buying more than a couple hundred shares almost seems out of the question.
It is rare that I would recommend a stock that has moved this much. But a transformative merger of a sleepy company just may be worth much more than anyone thinks.
I'd buy it here.
At the time of publication, Cramer had no positions in stocks mentioned.
Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for
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