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NEW YORK (TheStreet) -- GoDaddy, whose backers include private equity firms Kohlberg Kravis Roberts & Co. (KKR) - Get KKR & Co. Inc. Report and Silver Lake Partners, on Thursday set the price range of its initial public offering at $17 to $19 a share.

The Scottsdale, Ariz.-based Web hosting and Internet domain company, known for its Super Bowl commercials, plans to offer 22 million Class A shares to the public. It plans to list on the New York Stock Exchange under the symbol GDDY.

At the midpoint of the price range, GoDaddy would raise $396 million, or if underwriters fully exercise their option to buy up to 3.3 million additional shares, the gross proceeds would be $455.4 million.

After the IPO, GoDaddy will have 60.8 million shares outstanding and 90.4 million Class B shares.

If all-then outstanding exchangeable LLC units were swapped for newly issued A shares on a one-for-one basis,
the company will have 151.2 million A shares outstanding.

Silver Lake and KKR each own 27.9% and Technology Crossover Ventures owns 12.5% of the company's A class shares. As for B shares, Silver Lake has ownership of 22%; KKR, 20.9% and TCV, 11.8%.

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The firms acquired GoDaddy in 2011. The price tag was $2.25 billion, The Wall Street Journal reported at the time.

GoDaddy founder Bob Parsons owns 28% of A class shares and 40% of B shares.

KKR, Silver Lake, TCV and Parsons are interested in buying up to a total of $50 million of shares offered to the public, according to the regulatory filing.

This is not the first time that GoDaddy has embarked on the IPO path. The company, founded in 1997, filed for an IPO in 2006 then withdrew its plans when market conditions turned less accommodating.

GoDaddy had revenue of $1.4 billion, a net loss of $143.3 million and adjusted Ebitda of $271.5 million in 2014.

Morgan Stanley (MS) - Get Morgan Stanley Report, J.P. Morgan (JPM) - Get JPMorgan Chase & Co. Report and Citigroup (C) - Get Citigroup Inc. Report are the lead underwriters for the IPO.

Wilson Sonsini Goodrich & Rosati PC is the legal adviser to GoDaddy. Davis Polk & Wardwell LLP is representing the underwriters.