Durham, N.C.-based Digitalsmiths' cloud-based software allows users to search content and generates personalized recommendations on mobile and gaming consoles.
The company does business with seven of the top 10 television service providers in the U.S., including Time Warner Cable (TWC) , Dish Network (DISH) - Get DISH Network Corporation Class A Report , and DirecTV (DTV) , reaching a total of 64 million U.S. homes. Though only about 10% of those customers use Digitalsmiths' services, the company said it expects the number to rise to about 50% over the next several years.
"Digitalsmiths contributes expertise, data opportunities and approaches that complement and extend TiVo's extensive work in advanced television to customers seeking search, recommendations and portability," said TiVo CEO Tom Rogers in a statement.
TiVo CFO Naveen Chopra added in a phone interview that TiVo has been working to transform itself from a direct consumer company to a software provider to other cable companies. He said TiVo will fund the acquisition with cash from its balance sheet.
Chopra declined to say if Digitalsmiths ran an auction process.
TiVo was one of the first companies to introduce digital video recorders, or DVRs. The company faces steep competition from cable companies that provide their own DVR service, as well as Apple (AAPL) - Get Apple Inc. Report AppleTV and Google's (GOOG) - Get Alphabet Inc. Class C Report Chromecast.
For its fiscal third quarter ended Oct. 31, TiVo reported a net income of $12.5 million and an adjusted Ebitda of $23.8 million compared to a net income of $59 million and an adjusted Ebitda of $71.9 million through the same time period one year ago. TiVo blamed the drop on losing subscribers to competition.
Though San Jose, Calif.-based TiVo has lost market share to competitors, Chopra said it has generated over a $1 billion in cash derived mostly from lawsuit settlements with competitors, including Dish Network, Verizon Communications (VZ) - Get Verizon Communications Inc. Report and Google regarding intellectual property use.
Barclays plc analyst Kannan Venkateshwar wrote in a research note that the deal could "prove to be an attractive acquisition over time" as Digitalsmiths' business volume grows.
"As demonstrated by some of the recent growth in [video on demand] and electronic sell-through of movies at companies like Comcast (CMCSA) - Get Comcast Corporation Class A Report (which is a notable company missing from Digitalsmiths' customers), content discovery is key to more transactions, which in turn should help support business models like Digitalsmiths," Venkateshwar wrote.
He noted that TiVo's customer base does not overlap with that of Digitalsmiths, providing TiVo access to additional relationships.
TiVo said it expects to complete its latest acquisition by the end of the first quarter.
The most recent deal TiVo made was in July 2012, when it acquired media marketing and analytics software company TRA for about $20 million.
Separately on Wednesday, TiVo said it has increased its stock repurchase program by $100 million and will buy back $100 million worth of shares during the first quarter.
Venkateshwar said he estimates that TiVo will have about $770 million in cash after the share buyback and Digitalsmiths acquisition, and "therefore, more deals cannot be ruled out."
Chopra himself would not rule out additional acquisitions, but cautioned not to expect TiVo to begin a shopping spree.
TiVo shares traded 1.6% higher, to $12.39, on Wednesday afternoon, giving it a market capitalization of around $1.5 billion.