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Mercadolibre

(

MELI

) pushed the Internet industry lower today making it today's featured Internet laggard. The industry as a whole closed the day up 1.3%. By the end of trading, Mercadolibre fell $1.17 (-1.2%) to $95.11 on light volume. Throughout the day, 464,980 shares of Mercadolibre exchanged hands as compared to its average daily volume of 852,400 shares. The stock ranged in price between $93.77-$96.60 after having opened the day at $94.81 as compared to the previous trading day's close of $96.28. Other companies within the Internet industry that declined today were:

LiveDeal

(

LIVE

), down 3.4%,

LinkedIn

(

LNKD

), down 3.0%,

Points International

(

PCOM

), down 2.9% and

Coupons.com Incorporated

(

COUP

), down 2.8%.

MercadoLibre, Inc. hosts online commerce platforms in Latin America. It offers MercadoLibre Marketplace, an automated online e-commerce service for businesses and individuals to list items and conduct their sales and purchases online in a fixed-price or auction-based format. Mercadolibre has a market cap of $4.2 billion and is part of the services sector. Shares are down 12.1% year to date as of the close of trading on Friday. Currently there are 3 analysts that rate Mercadolibre a buy, 2 analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates

Mercadolibre

as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front,

Wix.com

(

WIX

), up 9.3%,

QuinStreet

(

QNST

), up 9.2%,

Vipshop Holdings

(

VIPS

), up 8.2% and

Global Sources

(

GSOL

), up 6.4% , were all gainers within the internet industry with

Qihoo 360 Technology

(

QIHU

) being today's featured internet industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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