NEW YORK (TheStreet) -- Shares of Melco Crown Entertainment (MPEL) gained in Friday's trading session after Deutsche Bank increased its rating on the stock to "buy."

The firm upped its price target to $17 from $14 on shares of the Hong Kong-based casino operator. 

The amount that individuals are spending on gaming is increasing, and VIPs are returning to Macau as "premium mass players," the firm wrote in a note cited by Barron's. 

Gross gaming revenue should accelerate year-over-year to 10% in the second half of 2016 and to 12% in 2017 from 4% in the 2016 second quarter, Deutsche Bank estimates. 

The firm raised its sector EBITDA by 10% to $6.6 billion for 2017, according to Barron's.

Separately, TheStreet Ratings team rates the stock as a "hold" with a ratings score of C.

Melco Crown's strengths such as its revenue growth, increase in net income and growth in earnings per share are countered by weaknesses including a generally disappointing performance in the stock itself, disappointing return on equity and poor profit margins.

You can view the full analysis from the report here: MPEL

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this article's author. 

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