Melco Crown Entertainment

(

MPEL

) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.3%. By the end of trading, Melco Crown Entertainment rose 22 cents (1.8%) to $12.29 on average volume. Throughout the day, 6.5 million shares of Melco Crown Entertainment exchanged hands as compared to its average daily volume of 7.4 million shares. The stock ranged in a price between $12.10-$12.48 after having opened the day at $12.10 as compared to the previous trading day's close of $12.07. Other companies within the Leisure industry that increased today were:

AFC

(

AFCE

), up 15.1%,

Fiesta Restaurant Group

(

FRGIV

), up 5.1%,

Marcus Corporation

(

MCS

), up 4.9%, and

Empire Resorts

(

NYNY

), up 4.7%.

Melco Crown Entertainment Limited, through its subsidiaries, engages in the development, ownership, and operation of casino gaming and entertainment resort facilities primarily in Macau. Melco Crown Entertainment has a market cap of $6.72 billion and is part of the

services

sector. The company has a P/E ratio of 22.2, above the average leisure industry P/E ratio of 16.2 and above the S&P 500 P/E ratio of 17.7. Shares are up 25.5% year to date as of the close of trading on Wednesday. Currently there are seven analysts that rate Melco Crown Entertainment a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Melco Crown Entertainment as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company shows low profit margins.

On the negative front,

MakeMyTrip

(

MMYT

), down 7.9%,

Asia Entertainment & Resources

(

AERL

), down 7.3%,

Granite City Food & Brewery

(

GCFB

), down 3.6%, and

Home Inns & Hotels Management

(

HMIN

), down 3.2%, were all losers within the leisure industry with

Priceline.com

(

PCLN

) being today's leisure industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider

PowerShares Dynamic Leisure&Entert

(

PEJ

) while those bearish on the leisure industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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