McDonald's will buy 13.8 million shares of Plexure, a New Zealand-based company, for about $5 million, according to reports. McDonald's last week said it would acquire Dynamic Yield, the Israeli digital startup, to improve the customer experience, particularly during the drive-thru.
"Across all of our markets, we're using technology to elevate and transform the McDonald's customer experience," said Steve Easterbrook, McDonald's president and CEO. "Our mobile apps play a key role in our digital acceleration, allowing customers to interact with us on their terms in a personal, customized way. This investment is a testament to our belief in Plexure's ability to deliver strong results for our business as well as the talent and technology they've cultivated."
McDonald's shares were inactive in premarket trading. The stock has risen 6.1% so far in 2019.
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