
McDonald’s (MCD) Stock Rising on Pokemon Go Deal
NEW YORK (TheStreet) -- Shares of McDonald's (MCD) - Get Report are gaining 1.44% to $125.58 this morning after the company closed a deal with Nintendo (NTDOY) to bring the Japanese game maker's mobile application, Pokemon Go, to its home country of Japan.
Pokemon Go, currently available in over 30 countries, will go live in Japan on Wednesday, July 20, the Wall Street Journal reports.
McDonald's is teaming with Nintendo to become the first company to own "sponsored locations" in the game.
McDonald's will be able to make its 3,000 Japanese restaurants key locations in the game, potentially driving real-world traffic and sales to the business. Meanwhile, Nintendo and Niantic will be able to augment in-app revenue from Pokemon Go with the paid sponsorship.
Japan will be the first Asian country to launch the app.
Separately, TheStreet Ratings rated this stock as a "buy" with a ratings score of B.
The company's strengths can be seen in multiple areas, such as its solid stock price performance, increase in net income, notable return on equity, expanding profit margins and good cash flow from operations. TheStreet Ratings feels its strengths outweigh the fact that the company has had generally high debt management risk by most measures that TheStreet Ratings evaluated.
You can view the full analysis from the report here: MCD
Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.










