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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.




) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 1.2%. By the end of trading, Mattel rose $0.45 (1.0%) to $45.52 on average volume. Throughout the day, 2,897,922 shares of Mattel exchanged hands as compared to its average daily volume of 2,349,800 shares. The stock ranged in a price between $45.05-$45.53 after having opened the day at $45.21 as compared to the previous trading day's close of $45.07. Other companies within the Consumer Durables industry that increased today were:

Marine Products Corporation



), up 12.6%,

Elecsys Corporation



), up 7.8%,

Gaming Partners International Corporation



TheStreet Recommends

), up 7.5% and

Jakks Pacific



), up 7.0%.

Mattel, Inc., together with its subsidiaries, designs, manufactures, and markets various toy products. The company operates in three segments: North America, International, and American Girl. Its products comprise fashion dolls and accessories, vehicles and play sets, and games and puzzles. Mattel has a market cap of $15.3 billion and is part of the consumer goods sector. The company has a P/E ratio of 18.9, above the S&P 500 P/E ratio of 17.7. Shares are up 23.4% year to date as of the close of trading on Thursday. Currently there are 5 analysts that rate Mattel a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates


as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in stock price during the past year, expanding profit margins, growth in earnings per share and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front,




), down 5.1%,

Virco Manufacturing Corporation



), down 3.8%,

Eastman Kodak Company



), down 3.1% and

Stanley Furniture Company



), down 2.8% , were all laggards within the consumer durables industry with

Newell Rubbermaid



) being today's consumer durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR



) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods




3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.