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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model




) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 0.9%. By the end of trading, Mattel rose $0.58 (1.3%) to $44.82 on average volume. Throughout the day, 2,913,092 shares of Mattel exchanged hands as compared to its average daily volume of 2,749,600 shares. The stock ranged in a price between $44.22-$44.98 after having opened the day at $44.35 as compared to the previous trading day's close of $44.24. Other companies within the Consumer Durables industry that increased today were:

Jarden Corporation



), up 6.6%,

Jakks Pacific



), up 6.5%,

Elecsys Corporation



), up 6.0% and

Brunswick Corporation



), up 5.9%.

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Mattel, Inc., together with its subsidiaries, designs, manufactures, and markets various toy products. The company operates in three segments: North America, International, and American Girl. Its products comprise fashion dolls and accessories, vehicles and play sets, and games and puzzles. Mattel has a market cap of $15.3 billion and is part of the consumer goods sector. The company has a P/E ratio of 19.1, above the S&P 500 P/E ratio of 17.7. Shares are up 20.7% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Mattel as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, increase in net income, growth in earnings per share and solid stock price performance. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front,

Chromcraft Revington



), down 6.6%,




), down 5.0%,

Virco Manufacturing Corporation



), down 3.8% and

Whirlpool Corporation



), down 1.6% , were all laggards within the consumer durables industry with

Avery Dennison



) being today's consumer durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR



) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods




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